EUROTUNNEL. MANY HAPPY RETURNS

25 years after opening, awareness of The Channel Tunnel ranked below ‘swimming’ as a way to get to Europe.
The campaign set out to remedy this while proudly celebrating their milestone anniversary.
Everything in the visual can be taken onboard the service.
With plenty of hidden references to the brand’s history to be discovered. 
No moving footage was shot, with everything animated from stills.
This created a nostalgic feel, tapping into the excitement of going on holiday.