The world's first polar expedition broadcast live through social media. 

As Ben Saunders set out to complete the first solo expedition to the South Pole and back, we set out to keep a social audience engaged for the 4 month duration.

From a full social programme and interactive games to the recreation of Ben's expedition using real-time data sent back from the ice, a global audience could follow in his every step. From the comfort of their social feed. 

Role: Creative Director and Copywriter

Staffies had a PR problem.
Labelled as 'aggressive' fighting dogs, Battersea Dogs Home had a huge problem rehousing them.

The truth is they’re big softies. 

So, with the help of two dog-knitting experts we created 'Stitch'.
A knitted Staffie that showed off the breed's loyal, loving side. 

Stitch's knitting pattern was sold for a small donation and quickly took over social media.

We enlisted the support celebrities, like Hulk Hogan, who shared the staffie's plight.

Stitch even made an appearance at Crufts and was spotted inside parliament while MPs discussed changes to the "Dangerous Dog's Act'. The very legislation substantiating this misconception. 

There is no cure for Alzheimer’s.
But we aimed to create a vaccine. 

A vaccine uses small doses of a disease in order for the body to build up resistance and fight back. So that's exactly what we did. 

To do this we were inspired by one of the key tests to diagnose it - drawing a clock with the hands in a specific position.

A simple task, that can produce some shocking results.

We asked those living with the disease to draw familiar objects. The distorted, mangled sketches we received back would be turned into desirable objects. Shown in galleries. And sold at auction. 

The donations raised went towards groundbreaking medical trials.

Killing Dementia. With Dementia.

Role: Creative Director

Everyone can run. And everyone can be a better runner. 

Eight content films charted the progress of runners from all levels at a Flagstaff runners' bootcamp. Each episode covering a different subject such as nutrition, equipment or motivation,

This mini series culminated in each of the runners competing in the Arizona Distance Classic.

The campaign progressed in press and social bring to life real real runner’s quotes as they battled to improve.