XBOX. SURVIVAL BILLBOARD

Together with Mccann and XBOX, we reimagined the oldest advertising medium - the billboard - into a gripping reality show.

Survival Billboard was a poster site on which stood eight gamers in a test of Lara Croft-like grit and inner strength as they faced blizzards, downpours, wind and heat - all controlled and voted for by the public, for the chance to win a trip inspired by the game.

At MRM Meteorite, we helped create the campaign which recruited these fool-hardy contestants and designed and built the fully responsive site that allowed the public to vote for and control the elements - live.