P&O FERRIES. PROJECT 180

P&O Ferries were seen as an old, tired brand who weren't keeping pace with more modern ferry companies.
To celebrate their anniversary we didn't look back at their 180 year history.
Instead we asked a social audience what they wanted our ferries to look like 180 years in the future.
What features would they have on board? How would they be powered?
The most imaginative ideas received 3D renders of their designs and the overall winner received a year's free travel for two.