FUCK YOU ALEXA

It’s estimated that 1 in 3 women globally will be abused during her lifetime.
Research shows that verbal abuse is often a precursor to physical abuse.
But there was one female being verbally abused in millions of UK households every day.
Alexa.
What’s more, she was programmed to passively respond.
“Fuck you Alexa” is responded to with “How can i do better?”
In partnership with domestic violence charity NO MORE we set about inspiring change during Sexual Awareness Month.
Creating an Alexa skill which responded to verbal abuse not in Alexa’s voice, but with the voices of abuse victims.
Users had the opportunity to “Register Their Voice” against verbal abuse using their devices.