UNDER THE INFLUENCE
We turned the boring industry conference on its head by taking it out on the town.
For one day, we ditched the stuffy lecture rooms and for one one day, took inspiration out into the local area.
Taking over and renaming 6 local boozers, 16 guest speakers covering all areas of the industry were invited give talks. With one slot being auctioned off on eBay.
To advertise the event, we brewed our own pale ale, delivered it to agencies, and dropping branded coaster to well-known industry pubs.
